App ratings is very important for an app, whether for increasing app downloads or boosting app ranking. Now we will learn why app ratings are so important and how to gain more app ratings.
App rating can affect users download behavior
In fact, it will influence the app download rate and app store ranking. Data shows that 12% users will download the app with 1-star, 15% users will download 2-star app, and 50% about 3-star. But for the apps with 4-star, download rate is as high as 96%, 100% for 5-star apps. That is to say, 90% won't download the app when see it only have 1-star ratings and reviews. So it is easy to see the importance of high ratings.
After optimized app ratings, the download rate will change. The average of ratings influence the download, once optimize ratings, download rate will arise. Data shows that after optimized an app make it overall score from the 2-star become the 4-star, its download rate will increase 5.4 times. The higher the rating increase, the more downloads it get.
What kind of situation does users will write down ratings for an app?
Research show that 65% users will give low ratings when they have poor experience, even if the experience is very good, only 49% users willing to give a high ratings. Those who are unsatisfied with app will blow of steam through giving low ratings. At this time,app developers can give some gifts as reward if they can give high ratings.
From above we can see that it is difficult to make a user give high ratings voluntary.
So I want to share some methods about how to get high ratings.
Remember not ask users write ratings when they just register or just play for a while, it is better to do this when they use some functions of your app achieve their goal or go through a difficult game level. Choose to sent a pop-ups is the most common method. You can send a yes or no choice to guide users write for you, if they choose no, never send it to them again.
Hold some offline activities
Aimed at target users, hold some offline activities, for example, if your app is a game app, you can hold a competition let more people download and play it, after experienced the app, ask them write high ratings and give some small gift as rewards.
Establish a group
Ask users join in your group, and they can discuss the advantages and disadvantages of your app. Communicate with them often, when you get familiar with them, ask them write for you.
Give gift as rewards
Give back some free levels, let users use paid functions or give gifts like free equipment if users can leave high ratings for your app.
Learn form the failure example
Find the app which have many low ratings, read what users wrote in the review and why give low ratings, learn form it, find which method your should avoid.
Buy app ratings
If you have enough budget but have limited time and effort to promote your app, it is suitable for you to buy app ratings from a reliable reviews provider company, which can provide more professional services to boost your app ranking in app stores.